That recovery is going to have families at the heart of it, spreading organic word of mouth about the fact that theaters are back in business and studios are putting out crowd-pleasing, mainstream movies again. “That said, true recovery cannot progress further until fresh content is out there on a more regular basis. “There is fair reason to be cautious and not overcrowd the market too fast, and the summer will still likely be below normal levels as the transition period extends throughout 2021,” Robbins notes. It’s just going to take time.”Īnalyst Shawn Robbins of BoxOffice Pro agrees, particularly on the summer season. There is pent-up demand,” says Wall Street analyst Eric Handler of MKM Partners. “For the most part, things are decently spaced out. The summer’s biggest all-audience tentpoles include Fast & Furious installment F9 on June 25 and Black Widow on July 9. Space Jam 2 opens against Cinderella on July 16, followed by Hotel Transylvania: Transformania on July 23 and Jungle Cruise on July 30. June titles include Vivo and Spirit Untamed, which open opposite each other June 4, followed by Peter Rabbit 2: The Runaway on June 18. While California theaters are expected to be operating at 100 percent by mid-June, New York City cinemas so far are capped at 33 percent. The fall months are different, at least until the year-end holidays, when the marketplace can support multiple offerings. It’s common for weekends in the summer - when kids, high schoolers and college students are out of school - to bring a big new release every weekend. The next big test will be Memorial Day, when Cruella and A Quiet Place Part II both debut. Kong, which has grossed more than $80 million domestically and nearly $400 million worldwide. box office revival arrived in late March with the release of Warner Bros. With the next Oscar season nearly upon Hollywood, the specialty side of the business also is anxious, considering that it’s unclear whether the Cannes Film Festival - a launching pad of sorts for the fall awards season - will take place this summer.Ī hint of a U.S. You normally wouldn’t have so many action films all at once, even if some cross over to other audiences.” Tentpole anchors in the fall and early winter include No Time to Die and Top Gun: Maverick closer to Thanksgiving.Īdds a studio executive, who predicts more changes due to the pileup: “We’re squeezing two years into one. “The long-reaching impact of the pandemic on the release calendar is now resulting in a traffic jam on the box office superhighway,” says Comscore analyst Paul Dergarabedian. Both of those male-skewing titles unfurl on the big screen Oct. While technically a horror film, Halloween Kills also is considered part action, while the title of Ridley Scott’s historical drama, The Last Duel, starring Matt Damon, Adam Driver, Jodie Comer and Ben Affleck, says it all. 1, followed by the James Bond installment No Time to Die on Oct. Denis Villeneuve’s sci-fi epic Dune launches a week later, on Oct. Venom 2 and Infinite are part of an action genre glut that lasts all through October.
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